Intro to Sunhat

Sunhat is a software startup that supports sustainability teams by automating their responses to sustainability questionnaires, ESG assessments, and sustainability reporting checklists.

With Sunhat, companies in the supply chain can save valuable time preparing answers to the numerous sustainability questionnaires and requirements of their B2B customers and partners, collecting relevant data, and maintaining associated evidence.

Sunhat automates the manual collection, review, and management of sustainability indicators and evidence so that corporate sustainability officers can focus on their effective tasks.

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The initial situation

Sunhat contacted us because the originally created one-page website no longer met the requirements due to the growth of the company and the versatility of the B2B SaaS solution. The website should meet the professional requirements of the brand and translate them into web design. Furthermore, the Webflow project was initially created without a global class system, which meant that changes and new pages on the website could only be implemented with a great deal of time.

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This is how we implemented the project together

Strategic reorientation of the website

In order to achieve the best possible result, we have decided to redesign the website from scratch. Together, we developed the strategic structure of the website in a workshop. In doing so, we placed particular emphasis on the individual needs of the respective target groups and in particular the personas behind the ICPs (User+ Executives). Since both groups are equally involved in the buying process, it was important to find a strategy and a message that appeals equally to both sides and brings them closer to the benefits.

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