Glossar

SaaS Glossar

Wir erklären die alle wichtigen Begriffe der B2B SaaS Szene.

Customer lifetime value (CLV)

Sales Qualified Lead (SQL)

Marketing Qualified Lead (MQL)

Product Led Growth (PLG)

Account-Based Marketing (ABM)

Customer Acquisition Cost (CAC)

Software-as-a-Service (SaaS)

SDR vs. BDR