If you can't measure it, you can't improve it. Tracking is the foundation for every decision that comes after. Without it, every website change is just a guess.
Why most tracking setups can't be trusted
Most B2B SaaS websites have tracking installed. Very few have tracking that works. These are the problems we see most often.
Installed, but never set up
GA4 is on the site, but nobody configured it beyond the defaults. The data is there, it just doesn't answer any real question.
The wrong conversions
Page views get tracked, demo requests and booked calls don't. You see activity, but not what actually drives pipeline.
Data you can't rely on
Broken tags, double-counted events or a consent setup that blocks everything. Decisions get made on numbers that are simply wrong.
Numbers over feelings.
Two packages, one goal.
Most teams start with Standard Tracking. Advanced Tracking adds the depth you need for paid campaigns and detailed reporting. Need something in between? We put together an individual package.
Standard Tracking
Everything you need to measure your website reliably: a clean Google Tag Manager setup, GA4, Consent Mode and the conversions that actually matter.
- Google Tag Manager, GDPR-compliant
- GA4 setup with Search Console connection
- Conversion tracking for demos, calls and downloads
Advanced Tracking
For teams running paid campaigns or needing deeper insights. We add audiences, custom dimensions, custom reports and a direct connection to Google Ads.
- Audiences for segmentation and remarketing
- Custom dimensions, reports and error alerts
- Google Ads integration with conversion import
From blackbox
to numbers you can trust.
Four steps. At the end, you know exactly what's tracked, why, and where to find it.
1Check what's already there
We review your existing tags, GA4 property and consent setup. What works stays, what's broken gets fixed. You get: a clear picture of your current setup.
2Define what counts as a conversion
Together we decide which actions matter for your pipeline: demo requests, booked calls, downloads, signups. You get: a conversion plan that fits your funnel.
3Implement it cleanly
We set up Google Tag Manager, GA4, Consent Mode and your marketing tools in one GDPR-compliant setup. You get: tracking that actually works.
4Test and hand over
We test every conversion before handover and walk your team through the setup. You get: verified data and a team that knows how to use it.
What our clients say about us
Tobias Giger
"Since the rebrand and website launch, we've increased our inbound by around 300%, with higher lead quality. Growably combines a deep understanding of B2B SaaS and enterprise with strategic sparring and strong execution."
Lukas Wünneman
“Six months after launch we see 20% more SQLs of much higher quality and a 110% increase in organic Google clicks. The website finally stopped holding us back.”
Maria Jensen
“Growably doesn't just execute - they question and find the best path with us. Together we're developing the website into a real growth channel, going strong for over two years.”
Raoul Bornhauser
"Growably feels less like a classic agency and more like a strong in-house team — at eye level, with strategic foresight and true ownership."
Martyna Kulinska
“Growably helped us turn complexity into a clear and compelling story. The result is a website that reflects who we are and communicates our solutions with far more clarity and confidence.”
Philipp Streich
“Growably showed us the difference between a website agency and a high-performance website agency. The result speaks for itself — they're worth every euro."”
Hanna Bartholoma
"Transparency from day one: clear timeline and I always knew where we stood. The result: not only did the website quality improve, the perception of equipme changed too."
Vivien Heinicke
"The clearly structured process guided us efficiently through every phase. In the open exchange, ideas kept getting better — the result exceeded our expectations."
What you walk away with
01
Clean tag setup
All your marketing tools running through one Google Tag Manager container, connected to your cookie tool.
02
Reliable GA4
A properly configured GA4 property, connected to Google Search Console.
03
Conversion tracking
Every conversion that matters for your pipeline, tracked and tested.
04
Consent Mode
Google Consent Mode in place, so you keep more conversion data while staying GDPR-compliant.
Questions about website tracking
What B2B SaaS teams ask us before they start a tracking project.
Often, yes. Most setups we see are installed but never configured, or they track the wrong conversions. We start by checking what you have and only fix what needs fixing.
Ideally, yes. Without reliable data you can't tell whether a change made things better or worse. That's why tracking comes first.
Yes. We connect Google Tag Manager to your cookie management tool and set up Google Consent Mode, so tags only fire with consent.
Everything that runs via Google Tag Manager, for example Google Ads, the LinkedIn Insight Tag, Meta Pixel, Hotjar or Microsoft Clarity.
Yes. Standard and Advanced cover most needs. If you need something in between or beyond, we put together a package for your setup.
No. Tracking can be set up on your current website, as part of a relaunch or as the first step of a growth retainer.
Stop guessing.
Start measuring.
Let's look at your current tracking setup and what's missing. 30 minutes, no sales pitch.
