Websites and search engine optimization are hardly separable these days: For a website to perform as well as possible, it must be designed to rank in search engines in the best possible way so that it can also be found.

If you've hosted your website with Wordpress and Co so far, you certainly know how complex it can be to build your website in an SEO-compliant manner.

In this post, we'll show you how Webflow helps you position your website easily and as well as possible using its built-in SEO tools.

SEO optimization without plugins

To get the best of it right away: Webflow doesn't require any additional plugins. Webflow provides all the tools that are necessary for a good SEO of your website itself.

This means: faster access to all necessary functions, no additional installations and costs, no additional security risk.

Better presentation through schema markups

In order for the content of your website to be better understood by search engines such as Google and thus be better displayed in search results, you need a so-called scheme or scheme markup.

Put simply, this is code that makes it easier for search engines to understand the content of your website and display it accordingly in the search engine's search results.

Schema markup is extremely important to get a better ranking and can even help you get a featured snippet, which means more traffic for your website.

‍

Automatically generated meta titles and descriptions

As a content writer, there is nothing more exhausting than having to deal with the meta titles and descriptions after creating content and entering them manually.

Webflow also has an ingenious solution for this: Meta titles and meta descriptions are automatically generated using information from the CMS collections, saving you and your team a lot of work.

By the way, the same applies to the metadata of images: These can be easily indexed by Google and alt tags can be easily edited so that they are also accessible to screen readers.

Changes and site map controls

Here, too, Webflow has a decisive advantage over Wordpress: Website names and descriptions can be easily edited and updated without having to manually adjust this on each individual page.

With Webflow, you also have the option to generate the site map automatically! This saves you a lot of effort and time, which you can invest in other areas instead.

What exactly is sitemaps all about? You can find out more about this in our blog post Read about it.

Easy 301 redirect management

Now imagine reorganizing your website, giving it a new layout and changing the titles of your sections. Normally, you would now have to rework every single subpage of your website and adapt it to the new design.

Webflow also does this work for you: URLs can be easily migrated and updated without much effort.

This allows you to easily make changes to your website and ensure that your target group still lands on the right pages.

‍

‍

SLL certificates, HTML, CSS and JavaScript can also be activated with just one click, saving you hours of technical SEO optimization.

‍

Easy to connect with Google Analytics

To easily keep track of how your individual website projects are performing and ranking, your webflow sites can be easily integrated into Google Analytics. This is easy to do even in the free version of Webflow.

‍

‍

You can find instructions on how to do the whole thing in just a few clicks and other valuable hacks for integrating Google Analytics here.

As you can see, Webflow is well equipped with its own features to also facilitate and manage the technical side of SEO for you.

‍